MicroStrategy officially rebranded itself and introduced a new name and logo. The new logo includes the Bitcoin symbol, confirming its commitment to storing this digital currency. The company now operates under the name ‘Strategy.’ It also declared itself the world’s first and largest Bitcoin treasury, the largest independent business intelligence company, and a member of the Nasdaq-100 index. The rebranding is seen as a natural evolution reflecting the company’s focus and broad appeal. The primary brand color is now orange, symbolizing energy, intelligence, and Bitcoin. These changes came shortly after MicroStrategy announced plans to raise $563 million to buy more Bitcoin. Michael Saylor, the company’s founder, and CEO, stated that ‘Strategy’ is one of the most powerful and positive words in human language, simplifying the brand to its most important and strategic core. Bitcoin’s price has not shown a significant reaction to these changes, currently trading at $97,670, reflecting a 0.35% decrease compared to the previous day. You can view the live prices of all tokens and cryptocurrencies on the digital currencies’ real-time price page.
