MicroStrategy rebrands to emphasize Bitcoin strategy
MicroStrategy, a software company, has rebranded to ‘Strategy’ to align with its focus on Bitcoin. The company, now a major corporate investor in Bitcoin, sees this name change as a natural evolution towards Bitcoin concentration. The new logo incorporates the iconic Bitcoin symbol and is in orange color. Michael Saylor, the founder and CEO, has shifted the company’s primary strategy from software development to Bitcoin accumulation over the past five years.
