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BlackRock launching Bitcoin ETP in Europe. Follows success of Bitcoin ETF in the US. European digital currency ETP market competitive.

Asset management company BlackRock, with $10 trillion in assets under management, plans to introduce its Bitcoin Exchange-Traded Product (ETP) in Europe. The product, linked to BlackRock’s $58 billion Bitcoin ETF in the US, will likely be registered in Switzerland and will be available starting this month. This move follows the significant success of BlackRock’s Bitcoin ETF in the US, which reached over $23 billion in net assets last year. The European digital currency ETP market, with over 160 products and a volume of $17.3 billion, is experiencing intense competition.

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